Hey, are you looking for more traffic from Google? You first need to do keyword research to understand what people are actually searching for in Search Engines. Fortunately, Google has a free tool called Google Keyword Planner Tool. Which going to help you in keyword research.
Google Keyword Planner is a really powerful tool, and has so many clear benefits. It suggests keyword ideas that you can’t find anywhere else on internet. But most SEOs are still not clear about how to use Google Keyword Planner?
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In this article, I going to explain you to ge maximum SEO benefits from Google Keyword Planner. But before that have a look on What is Keyword Research?
What are Keywords?
Let me clear one thing, Google doesn’t know you and also google neither love you nor hate you. If you are writing content & not ranking on the first page of the search engines, that means you are doing something horribly wrong.
To know what wrong you are doing, just take a break & ask yourself:
- How does search engine rank a web page?
- How search engine decide which page should be on the first page of search engine?
Well, here the “Keywords“, the real game changer come to the picture. The search engine/s looks for signals from content, to rank a web page. And those primary signals are “Keywords“. It’s easy to tweak our content / articles with the help of Keyword Research to give all those signals to search engine & get all the traffic.
In order to get to the point of Keyword Research, you need to start from here. So, let’s begin:
There are more than 300 factors which effect Search Engine Optimisation (SEO) & Keyword research is one of them, which every blogger should learn from day one. If, you are doing / learning blogging from a while, than I am sure about that Google Keyword Planner (previously Google Keyword Tool) and “Keyword research” are not a new term for you. But if not, you are missing out the basic of Blog SEO (Search Engine Optimization).
When you are going to Start A Blog, writing good quality content is a must, but at the same time, it’s good to have a properly optimized article to rank well in search engines. This is where on page SEO comes into the picture & play the crucial role in search engine ranking. On the page, SEO starts with selecting the right keyword/s for your post, and the keyword must have search volume. That means people are searching for that particular keyword in search engines.
What is Keyword research?
Let’s start from the basics first. In layman language, Keyword research is the process of identifying Keywords, which get a good amount of search volume/month. For example, Keyword: “Become A Blogger”, “How to Start A Blog” and so on. The ideology behind doing keyword research is, finding the keywords that can give maximum traffic and comes with less competition in search engines.
By performing a complete Keyword search, you will be able to find keywords to drive targeted traffic from search engines, more revenue and more niche traffic. Moreover, when you are planning to target a small niche, for example, “EMI Calculator”, doing a Keyword search will help you to find many new Keywords that you might be missing out.
You can also analyze competitor website and find keywords which they were ranking for in search engines. Doing a comprehensive Keyword research based on the keyword data can drive immense traffic to your site. You can use other tools also like Ubersuggest & Semrush for analyzing competitor data & to get SEO optimization ideas for free.
What is Google Keyword Planner Tool?
Google Keyword tool is an official and free product from Google, which gives us a traffic estimation of target Keywords and also helps in finding more relevant and related Keyword ideas for your niche. Few Important things to know about Keyword Tool:
- You should have a Google Adwords account to use the Google Keyword Planner tool. It’s totally free, and you don’t need to spend any money to use this tool. You can simply create an Adwords tool and start using it for free.
- You can also search for existing Google Adwords coupons to create one free account for yourself, and start using the Keyword Planner tool for free.
- This tool is created to target Adwords advertisers, but it still gives a great deal of information when it comes to finding the right keyword for your blog and articles to get organic traffic.
How To Signup For Google Keyword Planner?
First you have to go to the official website – Click Here
You will be taken to the Home Page. (Below image shows that how the homepage of Keyword Planner tool looks like).
Now click on Blue Button “Go to Keyword Planner“.
You’ll be taken to a new window, which will look like the below image. Here you have to click on “Create account” button, highlighted in red box.
When you’ll click on Create account button you’ll be asked to choose for what you want to create account. Here you’ve to select suitable option for you.
After clicking on desired option, you’ll be taken to next page (which will look alike as shown in image below). Here you’ve to fill your Name, Email & Password. After filling the credentials hit on “Next” button.
Note : After hitting the “Next” button, the real catch came in force.
You will see a new screen with the headline “What’s your main advertising goal“. Here you’ll find three options, don’t choose any of them & simply hit the small “Switch to Expert Mode” link below instead.
Note : If you don’t find the link just drag your browser width or hight. Because Google will not show this link in browsers of certain width.
On the next screen, you’ll be asked to select a campaign. Again, don’t select any campaign and hit on “Create an account without a campaign” link, shown below campaign tabs and hit on “Continue” button.
Here you’ll be taken to new page and will be asked for “Billing Country”, “Time Zone” & “Currency”. Fill these details and hit on “Submit” button.
Note : Google will not ask you to fill your Credit Card details.
That it, your Google Keyword Planner account is ready & you’ll see the screen as shown in image below. Now hit on “Explore Your Account” button and start researching Keywords.
Here on next page hit on “Tools & Setting” tab on top navigation bar (as shown in image below).
After clicking on Tools tab you’ll see a popup which looks like as shown in image below & hit the “Keyword Planner” link, highlighted in red box.
When you’ll click on “keyword Planner’ link, you’ll see new screen, which have two search option. One is “Discover New Keywords” & second is “Get Search Volume and Forecasts“.
Now you are ready to start Keyword Research with Google Keyword Planner (GKP). Here I’ll explain you how to do Keyword Research by Keyword Planner.
How To Use Google Keyword Planner
As I mentioned above that Google will give you two options to start your Keyword Research:
- Discover New Keywords: Get keyword ideas that can help you reach people interested in your product or service.
- Get Search Volume and Forecasts: See search volume and other historical metrics for your keywords, as well as forecasts for how they might perform in the future.
These tools are designed with keeping PPC advisers in mind. A ton of features are available in this tool. These all features are not useful for you, If you are only looking for Focused Keyword Research for SEO.
1. Discover New Keywords
Click on Discover New keywords tab to start exploring the tool. You’ll see a search bar popup, where you’ve to enter your Keyword for what you want to generate “Keyword Ideas“.
Note : You can search upto 10 Keywords for getting keyword ideas in one search.
All you need to do is enter your targeted Keywords that you want to start searching for & hit on “Get Started” button. Now you can add filters like for which Country or demographics you want to target your keywords (In below example, I’ve selected All location), Language, Search Network & Time Frame.
Here you can see keyword ideas with some parameters like Average Monthly Searches, Competition, Click Per Cost etc.
You can download these data in Excel Work Sheet for future use on your device.
2. Get Search Volume and Forecasts
Click on Get Keyword Volume and Forecasts tab to start exploring the tool. A Search box will appear after hitting the tab (below image shows how the search box looks like).
In search box you can enter your focus keyword for what you want to perform keyword research and hit on “Get Started” button.
Note : You can also upload a file in search box which have your keywords.
Here you’ll see keyword result page which looks like as shown in image above. You will get two results here on this page, one will show, how many clicks and impressions you’ll get from the keywords you’ve entered (Box 1) & other will show you detailed breakdown of your expenditure for each keyword (Box 2).
Main difference between “Discover New Keyword” & “Get Keyword Volume and Forecasts” is,
- Discover New Keyword: You will only get keyword data on the keywords you’ve entered.
- Get Keyword Volume and Forecasts: Keyword planner will predict how many clicks and impressions you’ll get from the keywords you’ve entered
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